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Fashion's Night Out in Greenville

Fashion's Night Out 2011
Fashion's Night Out 2011

Fashion's Night Out, the global fashion event that kicks off Mercedes-Benz Fashion Week in New York, is descending on Greenville tomorrow night. The initiative celebrates shopping, recognizes local designers and brands, and mixes those in the fashion industry with their fans. What began in 2009 as a way to boost the economy has evolved into an all-out fashion party, complete with pop-up shops, celebrity appearances, exclusive events and lots of fashion freebies.

While New Yorkers' shopping choices run the gamut from global fashion brands to hip up and coming designers, fashion lovers in South Carolina can still get their style fix come tomorrow evening. Belk at Haywood Mall will be participating with a fashion show from 6:00 PM to 8:00 PM. The store will be showcasing new Fall 2011 fashions from their popular brands like BCBGeneration, Lucky Brand and Red Camel. Be sure to take advantage of their Spring & Summer clearance going on now while you're there - you can save up to 80%.

And South Carolina's own Beija-Flor Jeans is an official Fashion's Night Out participator as well. Their Atlanta store, Potpourri, will be open until 11:00 PM just for the festivities. In addition to meeting the ladies responsible for some of the most buzzed about jeans in the world, shoppers will have a chance to compete in Beija-Flor's Butt-Lifting Challenge! Come try on the cult favorite Nicole jean and see just what a difference the lift can make.

Charleston, Columbia and Myrtle Beach are also participating in Fashion's Night Out - click here for all the details on official retailers and events.


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