Fashion retailers for years have led the pack in sales with various methods of advertising. From billboards to on air commercials, PR campaigns and more. However nowadays consumers are proving to be much smarter. They want a 3d spinning view when they shop online and one-dimensional advertisements simply do not cut it anymore. “What is the quality of the product, does the color vary from the ad? Has that been photo shopped and is it true to size? From 2008 to about 2009 retailers were jumping on the pay per click bandwagon and in 2012 retailers began heavy advertising via social media networks. In 2013 the shift has been made to video and video production. Teams such as LNC Productions are seeing an upswing in fashion retailer projects due to the advertising wave transition.
In 2013 LNC Productions was the team hired to produce and bring to life the Yosi Samra commercial. A retailer that sells the pioneer of the ever-popular fold-up ballet flat. They commissioned LNC productions to broaden their current audience. How? By shooting the first video in a proposed ad campaign on location in Miami with a full scale production, hired models and elite cast and crew. The commercial was shown in 85 countries where the brand is distributed and resulted in an increase in company growth. In turn Yosi Samra moved forward to commission a second video.
“For years retailers advertised stationary and consumers were satisfied with that. We are seeing an upswing because digital is much more than a still lifestyle photograph. The retailers are coming to us because our commercial and video projects not only highlight their products within the best light possible, but we know how to capture moments and edit the video so consumers can relate.” States Director at LNC Productions David Levy.
This is apparent within the Yosi Samra video as it shows various lifestyle scenes of young women who are spending their days around the city or out on the town and you can simply imagine your own feet hurting from heels and instead putting on a par of their ballet flats. However the devil is all in the details….or the production magic rather.
“In the digital age people have become lazy. They want to be told what they need and they want to be able to see it in action. “States Producer at LNC Productions Eddie Nuvakhov. “That is where we come in. We provide clients with full scale video production where there is nothing subliminal. It is clear, this fashion product is awesome, log on and purchase me now. There is an art to that type of video production and we have managed to nail it on the head.”
To see the full Yosi Samra video produced by LNC Productions visit http://vimeo.com/68197474 .