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Fashion News this Week 8/22 - 8/29

Fashion News this Week  8/22 - 8/29
Fashion News this Week 8/22 - 8/29
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Club Monaco Labor Day Sale

The Club Monaco Labor Day Sale is on. Shop an additional 40% off sale items and an extra 50% off clearance items online. Shop 30 -50% off all sale and clearance items in-store. Use online promo code: HEYFALL. www.clubmonaco.com

RVCA Debuts Babes In Montauk Video

RVCA has released a short film, Babes in Montauk, featuring the female members of the brands Advocate & ANP programs. The assembly of RVCA Women's Advocates which include photographer Ashley Barker, model Mahina Alexadner, artist Michelle Blade, artist Kylea Borges, model Ashley Smith, and artist Nina Long, were flown in from across the globe to the East Coast for a seven day stint in Montauk. "The sole purpose of the trip was to bring together the talented women who are representative of the RVCA tribe at its core. The brand is built upon a foundation of inspiring creative voices and more importantly, providing a platform for those talents to engage with one another and collaborate, to inspire one another and in turn our community." said RVCA founder PM Tenore. The short film can be viewed here and also on Vimeo.

Ralph Lauren Enters the Foray of Wearable Tech

Ralph Lauren is entering the wearable tech market with a partnership with OMsignal, the maker of shirts that monitor cardiac activity through interwoven sensors. A form fitting black t-shirt will debut at the US Open with ball boys donning the high tech gear. Marcos Giron, the top ranked mens singles player of the Intercollegiate Tennis Association will also be wearing the shirt during warm ups. "Our vision is that this will transcend sports to help us at every age and in every aspect of life,” says Lauren. “Reaching far beyond just the needs of elite athletes, Polo Tech will offer innovative technology for all ages and lifestyles to promote general wellness and quality of life.” David Lauren, senior vice president of advertising, marketing, and public relations at Ralph Lauren said in a statement.

Paris Hilton to Unveil New Fragrance

Paris Hilton is set to release a new women's fragrance With Love, Paris Hilton this fall. "I’m very excited about With Love, Paris Hilton and am proud to have it be the 17th fragrance in my collection. For this scent I wanted to thank my loyal fans for all of their continued support. They’ve always been an inspiration for me to keep creating my fragrances.” Hilton said in a statement. With Love, Paris Hilton will be available in the US and worldwide. www.parishilton.com

Barneys New York Highlights 'LA Stories' for Fall Campaign

Barneys New York Fall campaign is set to feature a range of contributors who hail from the city of angels in a campaign titled 'L.A. Stories' which will debut this weekend at the Barneys flagship store in New York City. The campaign, shot by legendary photographer Bruce Weber, will feature 76 participants from L.A. and will premiere as in installation window viewing at the Barneys Madison Avenue store.