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Fashion News this Week 4/4 - 4/11

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James Franco Takes the Director's Seat for Gucci

James Franco and Gucci are joining forces. Franco, who is currently the face of Gucci's Made to Measure fragrance, is taking on his latest gig as director with the short video "Techno Color Sunglasses." The video spotlights the Florentine houses's new eyewear collection-- Gucci Techno Color frames, created by Italian manufacturer Safilo. The video set to debut later this month, was shot by Franco at LA's Chateau Marmont hotel and features himself alongside model Natalia Bonifacci.

Designer Bridal Gown Sale- 4/12

Tomorrow from 9am to 2pm the Cal Poly Pomona Apparel and Merchandising Department will hold a Designer Bridal Gown Sale. The sale will feature designer bridal gowns, flower girl dresses and more. Prices start as a low as $99 for dresses that were originally priced at $3,000 - $4,000. Get there early for best selections. Designer Bridal Gown Sale Cal Poly Pomona, 3801 W. Temple Avenue Building 45 Pomona, CA 91768

Doutzen Kroes Fronts Calvin Klein Reveal Scent

Model Doutzen Kroes has signed on as the newest face of Reveal, the latest scent from Calvin Klein. The Dutch beauty will appear in beauty ads for the fragrance which is set to launch this September. Kroes has previously appeared in campaigns for L’Oréal, Tiffany & Co. and Victoria's Secret.

Loehmanns to Return with Online Store

According to multiple sources, Loehmann's, the popular discount retail chain which closed its doors earlier this year, is vowing to make a return online. The online shop will reportedly launch in May. “The site will tap into all existing customers also the millennial customer,” said Charles Koppelman, founder of CAK Entertainment in an article to the Daily News. Loehmann's has not yet released an exact date when the online store will launch.

Bobbi Brown Signs on as Editor-in-Chief at Yahoo Beauty

In an announcement made earlier this week, Makeup artist Bobbi Brown revealed she will be joining Yahoo Beauty as its new editor-in-chief. In an issued statement, Brown stated "I've always said that if I wasn't a makeup artist, I would love to be a teacher or an editor. Now, in an exciting and unexpected new role, I'll get to do both." Brown will take over the helm at Yahoo Beauty when the site begins its launch in June.

FLAT 128 Now Available Online

Flat 128 is now at your fingertips. The luxury lifestyle store, dedicated to bringing both emerging and established UK talent to NYC, recently launched a brand new e-commerce store. Now available online is a curated selection of hard to find, inspiring and bold products, across the categories of jewelry, home décor and accessories. Shop online at: www.flat128.com

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