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Fashion Hero: Matchmaking Brands with Real People

Fashion Hero: Matchmaking Brands with Real People
Fashion Hero: Matchmaking Brands with Real People
The Fashion Hero Facebook Page

The Fashion Hero is on the look out for real models to front brands via Beauty World Search, an International casting event.

The online and live castings will provide aspiring models worldwide the chance to
represent an array of famous brands which will include Mexx, Planet Beach, Tocara, Nina Ricci, Trussardi, Esprit Eyewear, SO Original, Laboratoire Dr. Renaud, amongst other globally well-known names.

The website allows participants of all genders, ethnicities, shapes and sizes, between the ages of 16 to 40 to enter to win a chance to appear on the aired Finale Television Show taking place on location at The Grand Sirenis Riviera Maya Hotel & Spa in Mexico on November 2014.

A panel of judges will make their final decisions on which models will become their new fashion brand ambassador model via the televised show. The voting period for the global competition will last from February 1-September 30, 2014, while during the months of
February through July, the top 5 voted-on profiles of each month will be automatically selected for the Grand Finale.

Models can enter the competition directly from The Fashion Hero Website at The Fashion hero is dedicated to a movement that strives to promote healthy models, real faces, and a wide range of ages.

"I want nothing more than to prove to each and every one of these participants that it is absolutely possible to push the boundaries of the modeling industry," begins Caroline Bernier, CEO of The Fashion Hero. "It is The Fashion Hero's goal to break barriers and bring forth the faces of healthy human beings to represent these internationally acclaimed brands. I want to erase the thought pattern that young girls and grown women need to starve themselves; need plastic surgery, breast or cheek implants at 14 years old to emulate the looks of the models they see in mainstream media."

"We are bringing real into an industry that can often veil real with Photoshop and unhealthy messages." Bernie further stated.“We need to promote healthy models with healthy lifestyles, not those who have been airbrushed and photo-shopped to unattainable beauty. It can only change if we find those brands willing to do so, and we have found that there are many. These models are in reality... the real consumers of brands."

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