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Fashion Fair: A cosmetic brand acknowledged for Black History women of color

In celebration of Black History Month, I will be acknowledging beauty products and individuals which represent collectively women of color. In this article our product focus is Fashion Fair.

Eunice W. Johnson at JP Office wearing Pauline Trigerel 1972
Photo courtesy provided by the Chicago History Museum 2013
Fashion Design by Eunice W. Johnson
Photo courtesy provided by Chicago History Museum 2013

Introduction: According to my memory, Fashion Fair Cosmetics was one of the first cosmetics that I saw in my household. With me being the youngest, I always looked up to my mom and older sisters. I always thought that they were beautiful and when I grew up I would look like them and wear Fashion Fair cosmetics.


Eunice W. Johnson was best known as the director of the Ebony Fashion Fair show which was started in 1958 as a hospital fundraiser and became an annual fashion tour that highlighted fashion for African-American women”.

“Mrs. Johnson started EBONY Fashion Fair cosmetics with a capsule collection sold through EBONY magazine in 1973. This year marks the 40th anniversary of Fashion Fair Cosmetics. Several innovative introductions will occur this year including the first Sam Fine Collection, four new 40th anniversary capsule collections and the opening of a new Herald Square Fashion Fair boutique location. Today, the cosmetics company offers foundation colors which complement an array of complexions and variety of beauty products.”

Featured Products: To date, here are some of the recent products to try.

Canary Diamond Lip Teaser - Glamorize your lips with this high shine, sheer golden lip gloss designed to give added dimension to lips at $20.

Specialty - Lip Sticks- This ultra creamy formula produces a velvety application of rich lip color service. It comes is two (2) amazing shades of African Violet (my favorite) and Dynasty red at $22.

Perfect Finish® Illuminating Powder- Brighten up with this silky, shimmering, mineral based formula that provides a sun kissed look. Use it year round to highlight and contour. Choose from 4 alluring earthly shades: Air, Sun, Metal and Earth at $29

2000's Divine Capsule Collection- The 2000s Divine Capsule Collection encapsulates the most recent trends in beauty. During the 2000s it was a time when black women empowered, enhanced and embraced their own style and was not afraid that moment in history. The Divine Capsule Collection consists of the following shades:

  • Divine Pink Lipstick – Pink with Violet Undertones
  • Divine Pink Lip Teasers – Luscious Watermelon Pink
  • Divine Pink Beauty Blush – Matte Baby Doll Pink
  • Divine Pink Nail Lacquer – Sassy Neon Pink at $ 48

Be certain to check out this link, it shows all locations in Illinois which sell this amazing cosmetic for women of color. So, during Black History month and beyond, show your support in acknowledging the cosmetic brand that created a makeup line with women of color in mind. Make sure that you take a look at some past articles about Fashion Fair along with the slideshow added to this article. Happy reading.

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