Who needs a cowbell? Kansas farmer Derek Klingenberg found a modern way to call his herd of cows, and you’ve got to see it to believe it. On Tuesday, Time posted a video of the musical farmer performing a trombone rendition of Lorde’s 2014 hit song “Royals” in the middle of a field. Dozens of cows slowly but surely make their way to the farmer in the 4-minute video, where they obediently watch the concert before giving Klingenberg the bovine version of a sing-a-long. You can see the entire video here.
In a Facebook post on Monday, Klingenberg wrote: “Yesterday morning was so beautiful. I left very early in the morning. There is something wonderful about playing a trombone in the middle of a prairie to 380 heifers. I must say I had no idea that the video would be such a hit.”
That’s an understatement. The video has already received more than 1 million hits on YouTube, and it’s poised to rack up millions more. The 35-year-old farmer told The New York Daily News that while the musical interlude gets his herd’s attention, the hungry cows really know that it’s a signal that they’re about to get a molasses treat.
Klingenberg also revealed that while he has been playing the trombone for nearly 25 years and was even a member of the Kansas State University marching band, he only recently started performing music for his herd of cattle.
Of course, this isn’t not the first time this talented farmer has posted a musical video that has gone viral. Last fall, his YouTube parody of the Ylvis hit “What Does the Fox Say” (remade as “What Does the farmer Say”) racked up more than 5 million views. Klingenberg is also the man behind a tractor-themed “Frozen” spoof, as well as a Pharrell “Happy” parody and a pop music version of “Old MacDonald.” And you really need to see his parody of Mackelmore and Ryan Lewis’s “Thrift Shop,” a little ditty called “Ranching Awesome.”
Based on his video archive, this guy seems like he will be singing until the cows come home. So be afraid, Weird Al. Be very afraid.