Sales of nail products have made that niche the fastest growing in the beauty business. In fact, a Fox Business article reports that, "Nail varnish has become the top-selling fashion accessory, replacing lipstick as an affordable indulgence in austere times and leading to a boom in sales as consumers flock to buy bright-colored bottles."
According to Pedicure.com's Editorial Director Elise Wright, this fall there's a nail trend to suit everyone. "We saw a mixed bag on the runways at Fashion Week, but one key look was nude nails with a twist. Nude is always chic, but you can change it up with a matte topcoat or simple nail art like a stripe on one nail," says Wright. She adds, "In fact, you can freshen up any nail look with a matte topcoat. Matte over pastels and jewel tones completely changes their look, so you can get an extra season out of last year's nail polishes."
Fall nail trends from Pedicure.com
• Dark nails are always a fall staple, but instead of black, we’re seeing inky shades of navy, oxblood and dark purple. They're all classic jewel tones, but a bit darker.
• If you want to go in the opposite direction, citrus was featured heavily on nails during Fashion Week. A bright pop of orange is the perfect antidote to grey and gloomy fall weather.
• Metallic is on trend, but not the usual gold, silver and bronze. If you’re going to rock a metal, it should be rose gold, olive gold or even metallic purple. Duochrome, long a secret of the nail community, is also making its way onto drugstore shelves via the mainstream brands. Duochrome is a polish that gives the illusion of changing color as you move your hand in the light and comes in an array of gorgeous metallic shades.
• We’ll still see lots of nail art for fall, but it is toned down. A stripe here, a feature nail there, a simple diamante at the cuticle. Brands have made it so easy to experiment with nail art at home, but it’s best to keep it simple.