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Fall is all a bloom with BloomNation

Bloom Nation invites you to stop and make your own arrangements
Charlene Peters

If you've ever ordered from any of these florists: Back Bay Florist, New Leaf Flores, Merriweather's Flowers, Anderson's Florist, Bunker Hill Florist, Cymbidium Floral, Hallie's Garden, Bow Street Flowers, Coady Florist, Fort in Gage, Martin's Flowers and Gifts, Crickets Flowers, Pondview Florist, Jacobson (wholesaler), A Bella Mia Flowers, Robin's Flower Shop, Washington Park, Ford Flowers, Paeonia Designs, Flores Mantilla, Floral Lab, Gregory's Garden Center, Judy's Village Flowers, Cody Floral, New Leaf Flores or Clifford's Flowers, you know that each and every florist gives a unique touch to their arrangements -- for any and all special occasions or corporate events.

But, did you know they have all grouped together under one Recently, a group gathered to celebrate the launch of BloomNation in Boston, at Maggiano’s Little Italy (4 Columbus Ave. Boston, MA 02116), which also proved to be quite a find of the culinary nature. As we enjoyed boundless hors d'oeuvres, we learned from the owners directly - that BloomNation is an online marketplace that allows customers to discover and purchase unique, hand-crafted floral designs from the top florists in the country.

While you might be used to the disappointment of ordering from floral websites that add so many bells and whistles to arrangements that you might actually forget you ordered flowers, BloomNation shows you the actual designs created by the florists and brings the personalized experience of walking into a flower shop online. Customers can compare over 38,000 designs, prices and reviews all in one place while paying local prices with no service fees. BloomNation helps ensure the arrangement you fall in love with is the arrangement you receive by sending “BloomSnaps,” photos of the arrangement before it’s delivered.

Shopping on BloomNation also strongly supports local flower shops across the country. Sites like 1-800-Flowers, Teleflora and FTD are mass marketing middlemen that get between the florist and customer. BloomNation cuts out the middleman and gets local flower shops discovered by customers from across the globe.

BloomNation has tremendous momentum with funding from Andreessen Horowitz, Spark Capital, Chicago Ventures, and CrunchFund. The company is a winner of the University of Chicago, Booth School of Business’s New Venture Challenge, with former winners including GrubHub and BrainTree.

BloomNation is disrupting the online floral business by solving the problems of today’s local florists as well as consumers’ poor experiences with ordering flowers online. So, get blooming!

Visit and check it out.

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