Fakeup to makeup? That's the new tag line for Benefits all new hydrating crease control concealer called 'fake up'.
Fake up is made with Vitamin E and apple seed extract that helps to hide dark circles under and around your eyes as well as minimize fine lines for a silky smooth finish that looks completely natural and lasts up to six hours. When you pop open the concealer you'll notice two rings, one white and one your choice of concealer color. The white ring is the hydrating ring for immediate moisturization and the concealer core does the rest.
Per panel studies that were done on 'fake up' by Benefits, 100% of the users stated that the concealer hydrated the skin, felt comfortable (a big plus in my book since I can't stand the feel of anything on my face), and had a silky texture feel to it. At least 90% or more of the users claimed that 'fake up' was lightweight and not cakey, didn't run, was long lasting and left a natural appearance. The concealer doesn't provide as much coverage as other Benefits products like erase paste and boi-ing but it can be used as a touch up over boi-oing throughout the day.
Benefits 'fake up' comes in three colors, light, medium and deep and has a price tag of $24. 'Fake up' can be purchased online at www.benefitscosmetics.com or locally at ULTA located next to Target in the Evansville Pavilion, Evansville, IN.
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