Facebook’s step to revamp its news feed by incorporating designs whose focus are on videos and photos is in a bid to give you a personalized touch when using their services. The redesigning will work at convincing advertisers of how valuable it is working with a social media. This is because of the benefits that upcoming businesses will get in terms of attracting customers attention in an eye catching manner.
Page design will resemble that of the business mobile site. This is important especially since face book users shift when accessing the main site via smart phones and tablets. It could also ensure that users stick to the site longer than they would otherwise have. The changes on the face book site are meant to declutter the site and bring focus to stories that matter to the user. The features important to the business as a result of redesigning are improved visuals, consistency and ability to feed more than a single piece of information. Updating the homepage will ensure personal experiences for all.
For marketers and businesses, the benefits of the new changes that come with face book redesigning is the fact that visual quality has been enhanced for your needs. Face book newsfeed puts photos upfront and in a centered manner giving you the opportunity to use high quality photos. Time line attention will be increased for businesses in that any action, say someone likes your page, will prompt the provision of other useful information on your news feed. It also allows you to choose a picture that best engages your customers and at the same time remains unique.
The new look provides a unique landscape for advertising. It has now been made to look like a newspaper rather than one big block data wall. This enhances navigation and to different areas .The only disadvantage that comes with this is the fact that brands may have difficulties being seen since users are focusing more on the friends. This should not cause panic for businesses because their stories will continue occurring on the news feed in a much bigger and deeper manner. Your fans will still be able to access you through the applications and social activities in their feeds. This works in the manner that a user who opts to check their following will automatically see brand contents from businesses thus increasing awareness.
Face book is looking into the possibilities of separating advertisements so that they appear on different feeds. This will enhance their exposure to sponsored information. Being able to include relevant adverts into personalized feeds will be a major advantage and winning point for advertisers and marketers. You only put content that is relevant to specific audience type.
The revamping has a large element from the mobile technology from which designers borrowed a few things. This is what enables features to be centered and remain consistent throughout the device. It makes the outlook of your news feed content to look great from whichever point the customer is utilizing it. When making use of a desktop you will realize that getting to new pages without going back to the home page has become easier. There is a sidebar at the left hand side of the screen which is a new feature as a result of the redesigning. This sidebar enables the merging of chat features and navigation. This important since the appearance of book marks on each and every page will increase user access to features that they use most.
Face book has acknowledged that adding a few personal touches to their previously used formulas will work towards effectiveness. It widens and includes diverse kind of information that gives people the zeal to want to find out more. The changes are to enhance the look of the social media site and make it a fun place to hang out even if it is while doing business. If it remains stagnant with no evolution of features, it will risk being dormant and unused. The main reason for revamping is to increase engagement.
Face book had realized that there had been a need to address their dropping favoritism as a result of users finding it tiring and boring. Even though they were still the leading choice in the social media marketing, there had been a steady and gradual decline of users who felt that the site no longer satisfied the needs of their businesses. It therefore became an unavoidable necessity to salvage their situation if they were to maintain and increase their user numbers. This was only to be achieved by enhancing features and making them interesting besides being target oriented. This in turn resulted in beneficial features for the small businesses though it happened in an indirect manner.