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Facebook versus Snapchat: the Messaging Wars

As you already might know, Facebook released a new version of its' messenger app this week with some cool new features. Mainly the app now gives you the ability to take pictures or send videos directly inside the messaging interface without having to leave the app. It also gives you direct access to sticker packs and the ability to send recorded messages via voice. It's no secret that Facebook tried buying Snapchat for $4 billion recently, and subsequently that Snapchat turned down the offer.

Snapchat versus Facebook
Snapchat versus Facebook

Snapchat just launched another pair of new features, one being instant messaging between users, and the ability to call each other via live video. Secretly a few months ago Snapchat bought a video company called AddLive to help fuel these new features. It's obvious that Facebook and Snapchat are going head to head in what seems to be the Messaging Wars. First Facebook offers to buy Snapchat, and when turned down, they bought WhatsApp for $19 billion. Facebook obviously wants to dominate the mobile market, and so far they are doing a great job of that. Especially with the new features added to their messaging app.

Snapchat is doing a great job of dominating the teen market with 30 million people sharing 500 million photos every day. The question is, how long will the wave last? I'm looking forward to seeing who comes out on top. One thing is clear, video messaging and video chat is definitely surfacing as the next big evolution of mobile messaging. That's why my startup focuses on that technology, and has been for over a year. Let me know what you think about the messaging wars by leaving me a comment!

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