Popular social media network, Facebook, confirmed rumors today, Tuesday, Dec. 17, that it will begin selling video advertisements that will automatically appear on users' news feeds. The first run of ads will begin appearing on feeds as early as this Thursday.
The runtime of the ads is not known at this point, but an earlier WSJ article speculated that they may be 15 seconds; similar to the runtime of ads on the popular video sharing network, YouTube.
The first ads to be ran by Facebook will be for the upcoming Lionsgate film, Divergent, in conjunction with Summit Entertainment. The ads will appear on personal Facebook timelines, as well as on the pages of popular celebrities, teams, and entertainment resources.
Here's how the ads plan to run on Facebook:
- As a user scrolls through their Timeline, both on smartphones and on desktops, the featured video will begin to play automatically, but without sound.
- If a user taps on the video, the video will then open up full screen on their device and start playing with sound.
-After the video, and very similar to how YouTube operates at the moment, two more video options will appear on the screen. Allowing the user the option of exploring more details about the product featured, if they so choose.
Facebook had planned, and much to the hope of advertisers, to start running video advertisements before the holiday season, but opted not to over concerns of angering its users of the social medium. The "without sound" option is intended to be a compromise between advertisers and Facebook.
Currently, there is no option to disable these ads from appearing on your news feed. The only way to "skip" the video will be to continue scrolling down on your news feed until the ad is gone from view.