Facebook wants to help advertisers reach a bigger audience. The company announced on Tuesday the official rollout of Lookalike Audiences.
This new feature, which had been in beta testing since last month, lets you show ads to potential customers who exhibit similarities to your current ones:
“Now with lookalike audiences, Facebook can use attributes like interests or demographics and show ads to people who share common attributes as their existing customers,” says the Facebook Studio Blog. “Advertisers can serve any type of Facebook ad to these new groups of people potential customers.”
The new targeting tool is an extension of Custom Audiences, a feature that was released last fall and that brands can use to show ads to customers who are also Facebook users. It is available in Power Editor.
Earlier this month, Facebook also removed its (much-ignored) rule against calls to action, pricing / purchase information, and contact details from its cover photo policy. However, the 20 percent text limit is still in effect:
All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text.
(Source: Facebook Page Guidelines)
In other news
The YouTube team announced on Wednesday that the site now receives one billion unique visits per month.
According to the YouTube Blog, “If YouTube were a country, we’d be the third largest in the world after China and India.”
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