Why did Tommy Tuberville leave Texas Tech? There must have been a variety of reasons. One of them was probably had to do with social media. Despite the best efforts of the local Lubbock media outlets, a large number of average citizens would not be silenced.
Back in 2009, Texas Tech fired Mike Leach and made it clear that they did not care what the rank and file Red Raider fans had to say. The university went out and hired “Pine box” Tommy Tuberville based on what the big money donors wanted. They wanted a yes man and they got one. Just like the firing of Leach, they hired Tuberville without any concern over what the average fan thought or wanted.
Three years later, Texas Tech Athletic Director Kirby Hocutt is faced with trying to reach out to a fractured fan base, and talking about the importance of a unity. He wants the entire fan base to get behind the football program. The Red Raider fan base was united until that fateful day in December of 2009. That was the day Texas Tech fired Mike Leach and blew apart the Red Raider fan base in the process.
So, it is not up to the disenfranchised Texas Tech fans to suddenly get behind the program. It is up to the Texas Tech administration to give those fans a reason to support the university. The university created the division in the fan base. Now it is time for the Texas Tech administration to attempt to undo some of the damage they have done. The best way to do that, at this point, is to hire a coach that everyone can accept. That could be seen as an olive branch to many of the Texas Tech fans. Another coach like Tommy Tuberville would be the equivalent of a stick in the eye.
How exactly did Texas Tech find themselves in a position where they have to consider the wishes of people they dismissed in 2009? Texas Tech obviously felt that eventually the fans that were outraged by their conduct would go away at some point. Those fans did not go away. They did not go away and they made sure everyone knew how they felt about it.
Even when the Texas Tech administration and their lackeys in the media called those fans names on radio and television, those fans kept on posting to Facebook, Twitter, and variety of other social media sites. There was a time when a university like Texas Tech could control what was said about it. They can still control what local television and radio stations say about them. It is obvious that they can’t control fans who know how to use social media.
The departure of Tommy Tuberville to Cincinnati is somewhat of a victory to social media. It shows that a group of normal citizens can make their voices heard and influence change. It does not happen overnight. On Saturday, Lubbock sports radio was even commenting on how Tuberville apparently gave up trying to win over a sizable portion of Texas Tech fans. In the end, Facebook may have been as big of a factor as anything else. It is very possible that Tommy Tuberville was run out of Lubbock by Facebook.
Now the question is whether Texas Tech administration has learned their lesson or if they will continue to ignore what the rank and file fans want. The choice is obvious. Texas Tech can either bring in a candidate like Art Briles or Kliff Kingsbury, or they can get ready for a continuation of how the fan base has been for the past three years. The choice is the administration’s to make.