Zuckerberg has released the new Facebook mantra, “people first,” according to the Associated Press news release today. As the ten year old company seeks maturity and moves away from its former mantra, “move fast and break things,” it now has over 1.2 billion member to reach. Now Zuckerberg states that the new culture is move fast with stable infra (infrastructure).
Reaching out is what Zuckerberg did the past few days at the developers conference in San Francisco when he announced the new anonymous login. This will provide the Facebook user to login through their Facebook account with the anonymous log in button and maintain privacy while viewing a website or app. Now the Facebook anonymous login will have information about the users but the apps will not force sign up with email and other personal data.
Because the Facebook user may not trust the new apps and sources they have an option to try out a new app while the app developers will have the option of including the anonymous login as a feature. The app developer may choose not to include the feature. Developers were also offered a two-year stability guarantee for core products and a new version of Graph API. The mantra was set by Zuckerberg as build, grow, and monetize your apps.
This is an opportunity for the app developer to set a list of personal data from which the user may choose to permit in the entry of downloading the app onto their devices or computer. This approach is opening up a new way of thinking in how to view, choose and select what will be used and what the developer and the app user want to share.
Zuckerberg also introduced “Audience Network,” a new approach to advertising. This will allow ads within apps that are not only Facebook. In order to compete with Google, Facebook must have a strong ad delivery system and paying ads. It has already a relationship with over 1 million advertisers and its Facebook users.
According to Debra Aho Williamson, an analyst with research firm eMarketer, “It’s going to make it so that advertisers don’t have to reinvent the wheel every time that they advertise.” She added, “They will be able to go to just one source, one network and distribute it widely.”
"Nearby Friends" rollout by Facebook in April gives members the option to turn on their smartphones for contact with friends only when it is chosen to broadcast their location. These privacy steps have been in development for two years by Facebook. It is major effort to address the privacy issue that Facebook began after the lawsuit in 2012 put forth by the Federal Trade Commission. Facebook is still in court over the settlement amount that it has offered and other law suit issues.
Its new stance and cultural outlook for its brand will move forward as it works to capture a higher share of the $ 9.7 billion mobile ad network. Google has 41 percent last year but Facebook should move up from 16 to 18 percent in 2014 while Google slides down to 38 percent according to eMarketer forecast.