The social network announced on Thursday a brand new version of Facebook's News Feed. The goal of the redesign is to diminish the clutter, decrease the noise, customize content and also allow journalists to showcase more visually appealing stories with their targeted audience.
The revamp allows users of the platform along with journalists the ability to categorize feeds with built in controls to only show content you want to keep.
“The new design includes categorized feeds, giving journalists more control to see updates that they’re interested in keeping up with. And with each story type having been rebuilt, the new design enables journalists to share news articles, photos and updates in a much more vibrant and visual format. It also includes new story types that make it easier to discover content from sources you care about,” according to the Journalism Program Manager Vadim Lavrusik.
The update will be available from multiple points of access (mobile, tablet and the web) that will have the same look and feel to it. The implementation of the new feature will be rolling out over the following weeks.
"We believed the best personalized newspaper should have a broad diversity of content. It should have a high quality of public content from world renowned sources. And it should also have socially, locally relevant updates from family, friends and the people around,” explained Mark Zuckerg to Facebook employers and reporters.
If you're interested in upgrading and activating the feature for the brand new Facebook News Feed click here. In addition, if you have more questions about the functionality of News Feed visit the page here.
What to look for when the feature is active on your profile:
- Less clutter
- More bursting color
- Highlights important stories from friends in your circles
- Fresh Feeds (personalize the facebook experience and select the choices for feeds)
- Same visual output on mobile, web and tablet
Facebook has a large base of users, so its aligning or tweaking its existing portfolio of products with those from the news business given the enhancements for Facebook News Feed. Meaning the social network wants to tap into another audience, which is probably most interested in just news events. Rather than becoming a customizable newspaper on its own its clear they want many news agencies to participate in the dissemination of information on the company's platform.