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Facebook Nabs Pryte to further the global-connectivity in Internet.org push

Facebook Nabs Pryte to further the global-connectivity in Internet.org push
Photo by David Ramos/Getty Images

Continuing on the quest to further the global-connectivity, Facebook Inc., today announced that it is acquiring Pryte, a Helsinki-based technology company that allows single-click buying of mobile data on a per-app basis, according to its website. Terms of the deal were not disclosed at this time.

Pryte's deep industry experience and access to wireless operators in emerging markets aligns closely with Internet.org's efforts to bring affordable Internet access world-wide, in a profitable way. Last year Mark Zuckerberg, founder and CEO of Facebook, announced the launch of Internet.org, a global coalition between Facebook and six mobile phone companies (Samsung, Ericsson, MediaTek, Nokia, Opera Software, and Qualcomm) with the goal of making Internet access available to the next two-thirds of the world who are not yet connected. The aim to bring affordable Internet access to everybody by increasing affordability, efficiency, and expansion of new business models around the provision of Internet access.

According to Internet Live Stats only around 3 billion people have access to the Internet and continued adoption is rather slow.

Facebook has undertaken a string of acquisitions over the past year to accelerate the growth of communications and new social experiences, with its largest acquisition being the purchase of WhatsApp, paying more than $40 per WhatsApp user. Last March, the company also nabbed Oculus VR for $2 billion, in hopes to transform the way people interact online.