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Facebook makes it easier for you to donate this holiday season

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If your social media participation has been lacking meaning over the holiday season, Facebook may have the answer. They announced an easy way to donate to your favorite non-profits through its website Sunday, December 15.

The new feature allows users to go to the organization’s Facebook page and simply click the “donate now” button. The user enters the amount of the gift and their payment information; donations are immediate. Facebook will store your payment information for future giving.

Those who donate can share their contributions as posts and encourage their friends and family to do the same.

The new feature will allow users to contribute to emergency funds for natural disasters around the world. It also allows the non-profit easy access to the over one billion Facebook users and can encourage them to donate.

Facebook describe the purpose of the new feature in a recent post to the newsroom.

“In times of disaster or crisis, people turn to Facebook to check on loved ones, get updates, and to learn how they can help… We hope this will help increase donations as people encourage their friends to donate to the causes that are important to them.”

The feature was inspired by Typhoon Haiyan, when users of the popular social media website were able to donate directly to the Red Cross and contribute to the relief efforts in the Philippines.

A small number of organizations are currently participating in the program but the intent is to add more soon; UNICEF, Boys and Girls Clubs of America and WWF are some of the current participants. Non-profits wishing to be a part of the new feature can fill out an application here.

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