Remember when Facebook changed the game by pretty much killing off MySpace? Innovation was at the center of everything. Breaking the rules was the norm. Lately, Facebook appears to have lost its innovative mojo. Facebook is following Twitter by releasing a new trending topics feature.
With more than 1.19 billion users, the level of information that Facebook collects each day is astounding. Facebook has been releasing trending information since late 2012, which is available in its Newsroom under "Trends." Despite all the information Facebook collects from our daily updates, the network hasn't provided trending information to users until today.
According to an announcement, Facebook is finally showing users trending topics across the network:
Today we're announcing Trending, a new product that's designed to surface interesting and relevant conversations in order to help you discover the best content from all across Facebook.
To the right of your News Feed, you'll see a list of topics that have recently spiked in popularity. The list is personalized, including topics based on things you’re interested in and what is trending across Facebook overall. Each topic is accompanied by a headline that briefly explains why it is trending. You can click on any headline to see the most interesting posts from your friends or Pages that are talking about that particular topic.
Based on the details released by Facebook, Trending will only be available on the desktop and not through mobile apps, at least not yet. It's also a little vague on how trending topics are broken down by geography.
Who else thinks Facebook just became a little more like Twitter?