Announced today, Facebook acquired a video advertising platform called LiveRail. LiveRail has helped numerous large brands and companies serve better ads in videos that have appeared on websites and apps. Back in 2012, it was mentioned that Facebook wanted to launch auto-play video ads. Since it was delayed, LiveRail may be the push that the social media company needs to move forward.
In Dec. 2013, Facebook started their search for advertisers. They were asking $1 million for those who wanted to be the first to run these ads. As the company moves forward with the video ads, they will continue to release more information. Marketers from around the globe have been excited for this new advertising platform to officially launch.
Shayna Macklin is the Social Media Manager at the Golden Nugget Atlantic City. She commented,
“I cant wait until you open for all advertisers!! I've been waiting for this forever!”
Even though marketers are excited for the official launch, the users were not as enthusiastic. However, will this encourage social media users to close out their Facebook accounts?
We will have to wait and see how people truly react once it has officially launched.
LiveRail was founded in 2007. The company helps online video publishers serve the best advertising placements possible. They have successfully worked with companies like MLB.com, ABC Family, A&E Networks, Gannett, and Dailymotion. The goal of LiveRail and Facebook is to serve the most relevant ads that will increase interest and engagement level from their users.