On Monday, December 2, Kurt Wagner of Mashable reported that Facebook will be gradually rolling out a new unfollow button over the next several weeks. If someone doesn't want content from one or more of his or her Facebook friends showing up in his or her News Feed anymore, "Unfollow" provides an easy way to stop seeing those posts and photos.
Wagner said Facebook users may Unfollow people by clicking on small drop-down arrows in the upper-right hand corners of any posts in their News Feeds.
According to Wagner, "The new Unfollow button, which was first reported by TechCrunch, will work in the same way that users were able to 'hide all' from friends in the past, simply with new phrasing. The idea is that users can block content they don't want to see from their friends without going so far as defriending them.
"... Users are not alerted when they have been unfollowed, so it's a relatively safe way to keep someone's posts out of your feed without them finding out. This works well with exes, over-sharers and political hotheads."
Anthony Ha of TechCrunch was the first one to break the story early on Monday, December 2. He discussed the thought process behind the new "Unfollow" button.
According to Ha, "For those of you who haven't tried it, Hide All is a way to remain Facebook friends with someone while hiding their updates from your News Feed - say if they usually post content that you find annoying or boring, but you don't want to offend them by completely severing your Facebook connection.
"What is changing is the specific wording. Thanks to services like Twitter and Instagram, users have presumably become more familiar with the concept of unfollowing, and it seems that the language of following and unfollowing is becoming a bigger part of Facebook."
Another new feature is being introduced along with the Unfollow button.
According to Wagner, "Users will also be able to see who they are following when visiting individual friends' Facebook pages. Next to the 'friends' icon on that user's cover photo will be a separate icon that allows you to follow or unfollow someone in your News Feed."
"Unfollow" is not available yet in the greater Spokane area. Wagner said it will be available for desktop computers in the next several weeks. He added that the mobile version for Android devices and Apple iOs will be available "in the coming months." It is hard to say how long it will take for the update to reach the Lilac City.