It's not an original saying, but if you don't put some fun into fundamentals, then you're missing a key component of success.
And that's true whether you are teaching someone how to play a sport or how to create a strong social media presence. Having done both, I can attest to the attention that you can command by dropping in fun, in liberal doses. With a Facebook Fun(damentals) workshop that I led earlier this week, it was paramount to cover the basics, such as posting questions to attendees to learn what, if any, social media their business was already using.
Another critical workshop element was a bullet-point listing of the "to do" items:
*Post updates on a regular basis. At least two or three times a week—daily or even more than once a day, based on whether you have something of value to share.
*Provide value. This should benefit your fans, not be merely a recitation of information they already know. Is there a sale that’s kicking off? A new product that you just added that helps solve problems?
*Post photos and videos. We’re visually inclined. Play to that reality by offering something (of value) for your fans to see. It helps draw attention and creates longer page visits.
*Interact with your fans. Address comments that fans post on your page—this engagement helps foster community, and answers questions that other fans have.
*Think long term. Rome wasn’t built in a day. Neither is any organization or even social-media platform, for that matter. Incorporate Facebook into your business day, tend to it regularly, and you will see benefits flow.
Along the path of conveying those fundamentals, though, it was important to get folks laughing--or at least chuckling. This is especially vital for those who view social media as an agonizing proposition. Hence, as adapted from the Kubler-Ross "Five Stages of Grief" and as noted in a previous Chicago Marketing & PR Examiner column, here are Five Stages Of 'Good Grief, Does My Business Really Need To Be on Facebook?':
1. Denial and Isolation
At first, we tend to deny that the expansion of Facebook, from high school and college students, has taken place, and may withdraw from our usual social-networking contacts. This stage may last a few moments, or longer.
The grieving person may then be furious at Al Gore for inventing the Internet (even though he never said he did), or at the cyber-world, for letting it happen.
Now the grieving person may make bargains with Facebook, asking, "If I do get an account with you, will you at least take away Twitter?"
When prompted with “What’s on your mind?” or “Write something,” the person feels numb, although anger and sadness may remain underneath.
This is when the anger, sadness and mourning have tapered off. The person simply accepts the reality that his or her business has little choice but to connect in this additional way with customers and prospective future customers—and benefit from it in the process.