Everyone has a Facebook account right? But are how many businesses are leveraging the amazing amount of traffic that it can send?
Answer is...Not many.
Most times, there is the initial excitement of creating the page to list all the offerings your business has. After the page is created you can spam your friends to like your page and then...
Not much. That's what happens to a good percentage of pages. They are left to rot away on the servers of Facebook never to be visited by web browsers again.
But fear not dear reader, I am here to show you some creative ways to inject some life into that page and earn some likes to your crusty old page.
The biggest challenge most people think they have is creating content. Here's an insider tip: Big brands recycle their content, all they do is just change the messaging.
Think about Pepsi or Coke. When was the last time they changed the formula of their drinks? (If you are old enough like me, you probably remember when Coke did this in 1985. That was a failure of truly colossal proportions).
Point is, they aren't coming with a new product anytime soon. Instead, they talk about the experience of their product.
This is a proven working model of how you can apply the same technique to your business.
No matter what you offer, there are always new ways to talk about yourself on Facebook. Did you just update the software? Talk about how that increases productivity.
Can you offer a discount for a larger purchase? Or the old Facebook standby of asking for a "like" in order to give them something special?
Pro Tip: Instead of a "like" ask for a "Share" instead - that has real SEO value to Google.
Invite your customers to talk about you, you'd be amazed at how fast people respond when a company contacts them directly.
Did your new manufacturing plant increase efficiency? Talk about how that savings is passed along to the customer.
Pro Tip: On average, the best time to post content is between 8 PM and 7 AM.
When you are talking to your audience, try to keep it to 80 characters or less. This keeps the message short enough to be viewed on mobile devices - and increases engagement.
And probably the last and most effective thing to remember - keep it simple!
Most people use Facebook for entertainment reasons, keeping up with friends and family and lurking. When you are promoting your brand on Facebook, you have to keep that in mind for all of your messaging efforts.
Use these ideas to spark your imagination on the plethora of ways to talk about your company on Facebook!