It was reported on Jan 12, 2013, that sending a message to Facebook CEO Mark Zuckerberg will cost $100.
This was revealed by Mashable, which noticed that users who weren't on Mark's friends list could send him a message in his inbox with $100.
It was reported last December that Facebook is testing a feature that needs users to shed a few bucks to send messages to people with no connection on Facebook.
This idea was to discourage users who send spam, hate or frivolous messages. By making users pay, the social networking site expects that the user is sending a legitimate message.
While during earlier trials, the message was a measly $1, the fee for sending message in to Zuckerberg is $100 now.
In advanced trials some individuals will now be able to raise the fee bar. Representatives of Facebook said that they are testing extreme price points to test the filter spam.