Early Tuesday, Mark W. Mumma, one of the administrators of the "Facebook Blackout" protest event, asked the more than 22,000 participants to create videos explaining why they are going to temporarily deactivate their account for 24 hours on Aug. 25.
The event was set up to protest what organizers call the "arbitrary and capricious policies targeting conservatives with censoring and suspensions."
"There are lots of reasons" for joining the protest, Mumma wrote, "we want to hear yours. Please make a video about why this is important to you."
One person who goes by the handle "Armchair Futurist" has already responded to the call with a video.
"We've gotta send a message that we won't be bullied," the video description says.
Last Friday, Mumma posted what he called an "open letter to Facebook" explaining the need for the event.
"Conservative, Libertarian, Republican, Christian and similar groups seem to be held to a different standard than other users on Facebook. We have been unjustly punished for participating in the Facebook community. We fail to see how this makes the world more open and connected," he said.
"We wish to speak freely on matters and people of public interest by challenging ideas, institutions, events, and practices while respecting others regarding their race, ethnicity, national origin, religion, sex, gender, sexual orientation, disability or medical condition. If we fall short of this standard, we expect to be sanctioned for genuine violations," he added.
"A great deal of our posts, pages, events and profiles are being unfairly censored or banned under the guise of Community Standards violations even when no such violation is committed, while other points of view, with much harsher rhetoric (including threats of physical violence) are allowed to continue. We call for an end to the Community Double-Standard. We ask only that your rules apply to everyone, equally and fairly. Only then will you truly fulfill your mission," Mumma said in conclusion.
Since its inception, the event has attracted a number of liberal detractors, some of whom have viciously attacked participants, goading them into heated debates in order to report them.
One event organizer said she has received death threats as a result of the event.
A source close to Examiner -- a social media expert who asked to remain anonymous -- said "troll activity" has increased significantly within the last few days, perhaps as a result of the Blackout.
Since the event began, Facebook has doubled down on the "ban hammer," slapping users for innocuous posts and removing pages without explanation.
Joseph L. Parker, a Christian writer for Examiner, was recently banned after thanking a user who liked a post. According to Facebook, Parker's "thanks" was considered "spammy."
On Sunday, Facebook unpublished the popular "Things Liberals Hate," a page with over 75,000 supporters, with no explanation whatsoever.
We reached out to Facebook's Katie Harbath to determine why the page was unpublished. On Monday, Harbath said she would look into it, but has not responded since.
The event can be seen here.
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