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Facebook and Valentine’s Day

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In honor of Valentine’s Day 2/14/2014, Facebook Data Science uncovered some interesting conclusions regarding everything from the role of religion and love, to the best places to find new relationships.

When it comes to the relationship between religion and love, it seems there is a higher correlation than expected, at least when it comes to those studied. Facebook found that in a wide variety of countries, including the United States, most people get into relationships with people of similar faith. However, the number is higher for people who date people of other religions than those who marry those of different faiths. When it comes to the United States, Facebook found 86% of couples are the same religion.

Facebook Data Science continued its research by looking at the age gap of couples. Looking at Facebook data, researchers found that in opposite-sex relationships worldwide, the man is an average of 2.4 years older than the woman is. In fact, the man is older about 67% of the time. The age gap varies widely, though, by culture.

If you are single, and searching for other single people, Facebook took a closer look at large cities with high percentages of singles. Detroit came out on top, followed by Los Angeles, New York, Miami and Memphis. For those looking for love, though, Facebook also ranked cities by a single person’s odds of forming a relationship. Top cities included Colorado Springs, El Paso, Louisville, Fort Worth and San Antonio.

The cities with the most single women, when compared to single men, included Memphis, Jacksonville and Fort Worth. Charlotte and Richmond rounded out the top five. Facebook found that women have the advantage in cities like San Francisco, San Jose and Seattle. Salt Lake City and San Diego also received high marks because there are more single men than women to go around.

Facebook also analyzed the time it took for couples to go from exchanging posts on each other’s Facebook timelines to changing their status to “in a relationship”. Data found that couples shared more posts in the 100 days prior to changing their relationship status, than posts once they were actually in a relationship.

Facebook used anonymized, aggregated data in their research.


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