The Facebook 10 year anniversary special is upon us this week, and Facebook is celebrating the major event with a “Look Back” video for its users. With the new feature, millions of users of the popular social media site will be able to relive the past with their photos, most-liked statuses, and major life events — all set as a compilation to catchy music. The Verge reports this Tuesday, Feb. 4, 2014, that while the video clip might be a bit nostalgic and even tacky for some, it certainly may bring many warm feelings as well, helping us to remember how Facebook has quite literally documented our lives for a long time now.
With the Facebook 10 year anniversary officially taking place yesterday, Mark Zuckerberg wanted people to reflect upon Facebook’s humble beginnings — as well as our own — through the new “Look Back” video option. Contacting the Facebook community at various times this week, people will have the option of opening a special notification which provides a literally summary of their online life since joining Facebook. The “Look Back” feature often holds roughly 15 of people’s most-liked statuses, photos, and more for people to celebrate the past with one another within the clip.
A highly specialized team behind Facebook has spent literally months working on designing these videos, making sure that the company had the correct resources and communication prowess to provide literally hundreds of millions of people with personal recordings that offer a look back onto their life as a social media user. Although Facebook has provided people with “Year in Review” options and compilations in the past, this is the first time it has been done through video format. Both Moonshot and Everstore, two groups within Facebook, were said to be the primary forces behind this interesting and reminiscent way to relive the past.
Nick Kwiatek, an engineer for Facebook and technical leader behind the massive project, also said that this is a perfect way to celebrate the Facebook 10 year anniversary. He added that "Look Back" is one of the biggest video creations not just for the site, but projects to be sent out to a mass number of people in recorded history.
"One of the things that motivated us was that there's really only a handful of companies that could take on something like this — that could render videos for as many people as we can," he says.
"After spending several weeks optimizing the company's servers for the unusual task, [the] team effectively cut down the time required to render one video from 17 minutes to just one. The final result might look more like a Bar Mitzvah video than an epic montage of your life, but for most people, it will be worth watching. And if you look hard, you'll find Mark Zuckerberg's signature below each video. A lot has changed in 10 years, but perhaps one thing hasn't: the social network is still 'A Mark Zuckerberg Production.'
Have you seen your "Look Back" video feature yet on Facebook? What do you think of celebrating a potential 10 years with the social media site during its anniversary week?