Here’s an announcement that brought a big smile to my face. Garnier has chosen my favorite TV personality Fey as its new celebrity ambassador. The official statement came via email and said that “Garnier USA, a subsidiary of L'Oreal USA, announces Tina Fey as the new spokesperson for Garnier Skincare. Fey, who has been the face of Garnier Nutrisse hair color since 2011, now expands her relationship with Garnier in a new advertising campaign launching in April 2014.”
Tina’s contract encompasses the whole Garnier Ultra-Lift skincare line, including moisturizers, serums and eye products. The campaign which debut this month (April) focuses on a line of new, anti-aging products, including Ultra-Lift Transformer, an anti-age skin corrector that fights wrinkles while restoring firmness, and Ultra-Lift Anti-Wrinkle Firming Night Cream, a natural, pro-retinol formula that continues the battle against aging as you sleep.
"Tina Fey has been an enormous success for us," said David Greenberg, president of Maybelline New York, Garnier and essie. "Tina's personality, beauty and approachability resonate with our consumer and we are thrilled to keep her in the Garnier family."
Garnier products are available at drugstores such as CVS, Rite Aid, Walgreens and others nationwide. For additional information on Garnier with Tina Fey visit www.garnierusa.com.