Fab is a design-focused shopping site. It is stated on Fab's website that "Fab is Everyday Design." Fab is on a mission to help people better their lives with design. There are millions of people around the world who are using Fab to discover everyday design products at great prices, to connect with the world's most exciting designers, and to share their favorite design inspirations.
In an article on Dec. 31, 2012, Seth Fiegerman reported for Mashable, Fab Passes 10 Million Members, Sells 5.4 Products Every Minute. According to data released Sunday by the company for investors and employees, this design-focused shopping site now has greater than 10 million members, which is up from 7.5 million in September. And, the company has now sold 4.3 million product since it first launched in June, 2011.
Another way to put this is Fab has sold an average of 5.4 products each minute since it launched. The company did even better during this holiday season and sold an average of 17.5 products per minute. Although that is still far behind Amazon's pace of selling more than 300 items a minute at its peak during the holidays, nevertheless it's impressive for a more niche online retail site which didn't even exist two holiday seasons ago. It appears Fab has tremendous growth potential.