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Façonnable to launch new store concept

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Façonnable launches new store concept that focuses on its French riveria roots. Last month the retail store launches the debut of its new store concept in Saint-Tropez and Deauville last month with plans on implementation throughout store network.

Faconnable opened its first shop in rue Paradis in Nice, it’s known among the film stars in need of bespoke tuxedos and gowns for events such as the annual Cannes Film Festival. The names come from ‘Façonnable’, a variation of the word "Façonner" (English: "to create"). Façonnable SAS was owned by the Goldberg family until the company was sold to Nordstrom Inc., in 2000 in a cash and stock deal worth $170 million and in 2007, Lebanese private equity group M1 Group agreed to acquire Façonnable from Nordstrom Inc.

The new retail design and sales team is being managed by Ludovic Le Gourrierec, former head of Saint Laurent’s menswear division, Façonnable called upon the star duo Pierre Beucler and Jean Christophe Poggioli from the firm Architecture et Associés to create the new concept. The materials used in the new concept come mainly from the Mediterranean Basin - from the marble to the volcanic rocks - and the color palette includes light touches of azur.

The retail has plan to open stores in Chengdu, China, and renovate its store in Megève before moving on to its flagship on Saint-Germain-des-Prés in Paris by the end of 2014.

Façonnable currently has a pop-up store on the second floor of Printemps Haussmann in its designer section. That will remain in place until September 13.

The French label’s entire network, owned by Lebanese group M1, will eventually adopt this new chic and contemporary retail identity. The new concept store was created by Pierre Beucler and Jean Christophe Poggioli from the firm Architecture et Associés.



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