With a wide variety of movie-related experiences on offer, Los Angeles is a favorite travel destination – many of its attractions revolve around the film-making and marketing industries, in fact – and 4DX at L.A. Live is the latest addition to that mix.
Similarly, the film “Gravity” delivered a world-class cinematic experience last year – it scored seven Oscars, including Best Director, Best Cinematography and Best Visual Effects – and treated us to an utterly realistic view of the ultimate movie location, Outer Space. It’s the vacation destination of our wildest dreams!
Beginning Friday, Aug. 29, 2014, you’ll be able to experience it like never before – “Gravity” 4DX – at the L.A. Live theater complex.
So, what exactly is 4DX-style? Since Regal Cinemas L.A. Live Stadium 14 Theatre is the first U.S. theater to offer the experience that’s certainly a fair question.
The 4DX auditorium at L.A. Live – a collaboration between Anschutz Entertainment Group (which, full disclosure, owns the theater, Examiner.com and a host of other entertainment-related businesses and venues all around the world) and CJ 4DPlex, based in Seoul – opened with a late-night showing of “Transformers: Age of Extinction” on June 26, 2014. Sell-outs were reported, but only time will tell if this sort of multi-sensory experience is a glimpse into U.S. cinema’s future or simply a passing fad.
With nearly 15,000 4DX seats at theaters worldwide, however, clearly exhibitors and movie-goers in other countries have responded favorably to the concept.
The 4DX auditorium combines motion-controlled seating with special effects (e.g., scents, wind, fog, mist) triggered to synch with a film’s on-screen action and intended to engage viewers. Obviously each film requires the crafting and programming of a unique combination of these environmental effects, and here’s an article that hints at what you might expect at the 4DX “Gravity” showings.
Presently, the “Gravity” re-release run is described as “for a limited time” and the price of admission – an adult ticket is $27 – may be enough to send some folks “to the moon” sans technology. The price doesn’t seem as exorbitant, though, when you consider the average 3D showing in LA costs around $20, not to mention the fact that sometimes reserved-seating in and of itself justifies premium pricing. It doesn’t matter if you’re a movie star or a surfer dude, if you have to drive from Malibu to Downtown LA to see a special film you want to make sure you can actually see it once you arrive.
And, since L.A. Live’s 4DX auditorium only holds about 100 people, that's definitely a factor to consider. To be one of the first people to experience the re-release over the Labor Day weekend, you’ll want to order tickets online ASAP.