For their next exhibition, the Contemporary Jewish Museum in San Francisco goes inside a period in American visual culture, especially when it impacted the way Americans will live.
The exhibition Designing Home: Jews and Midcentury Modernism, is a feature of works that help redefine architecture and design from the 1930s to the 1950s, by bringing a sense of modernism in the styles of buildings, products and advertising. These works are from artists and émigrés, who have fled Nazi Germany and Fascist Italy, and their impact would forge a network of influential schools and artist colonies, as well as museum initiatives.
Designing Home focuses on six design hubs across the United States, critical in the design principals of modernism. They are the Institute of Design in Chicago, the Museum of Modern Art in New York, North Carolina’s Black Mountain College, The Walker Art Center in Minneapolis, the California Art and Architecture Magazine in Los Angeles, and the Pond Farm Workshop in Guerneville, California. Also included are stunning artifacts from Bay Area museums and other leading institutions from across the country, including those seen publicly for the first time.
Some of the features of this exhibition include a book jacket for Gertrude Stein’s Three Lives, the ever-famous marshmallow sofa, an advertisement for a Eichler model home, and various stoneware (including butter dishes and teapots). Designing Home is on view until October 6th. Log on to www.thecjm.org for more information, and to see a few samples of this exhibition.