In this exclusive interview, Carly Rae Jepsen talks about her beauty regimen, fitness routine, her partnership with GUD by Burt's Bees, and a possible collaboration with James Taylor or Austin Mahone! As the first spokesperson for Burt's Bees, Carly is enthusiastic about their environmental friendliness, and their amazing and positive motto.
When gud was searching for the embodiment of the brand, Carly was an obvious choice. Her high energy, sing-along sound, self-described as "flower-child pop," is a perfect match for gud's mash-up of indulgent fragrances and natural formulas.
"Being eco-conscious is so important. I love that gud has figured out a way to reach young women with natural products that are also fun and smell amazing!" stated Carly Rae Jepsen. "I also really connect with the positive spirit of the brand—it's how I live my life every day," she continued.
To date, the brand's outreach efforts have focused on reaching its twenty-something consumer through social media and on-pack QR codes. Its upcoming campaign will include print advertising in May issues of leading fashion, beauty, and lifestyle publications such as Glamour, Allure, and Cosmopolitan. It will also continue to leverage digital and social media, engaging Carly's strong social community of "Jepsies".
"We're delighted to work with a rising star of such magnitude," said Nick Vlahos, VP and General Manager, Burt's Bees. "Carly's vibrant spirit and genuine talent are inspirational to the gud consumer. She models a way of life reflective of gud's cheerful personality and real substance."