What do Sarah Jessica Parker, Paula Abdul, Barbra Streisand, Harry Connick Jr., Whitney Houston, Governor Arnold Scharzenegger, Christie Brinkley, Katie Holmes, Cindy Crawford and Sarah Michelle Gellar have in common? They are just a few on an enviable clientele list of Paula Dorf.
For all of you 'Sex in the City' fans, Candy Apple and Cha Cha Cheek Color Cream are the "Carrie Bradshaw" get the look shades. Enhancer Baby Eyes, Total Camouflage and Perfect Glo are also favorites of the ladies.
Don't be fooled, behind this humble, attractive, diminutive figure is an incredibly talented business woman and artist whose warmth and sincerity put you instantly at ease. Paula is committed in her belief that every woman can become her own make-up artist and under her direction, her National team of artists makes sure that no customer leaves the cosmetic counter without having a clear understanding of how to replicate their make-up at home.
1. You were already enjoying great success as a makeup artist. What made you want to venture into the crazy world of retail with your own makeup line?
My initial inspiration was to create professional makeup brushes for easy application so every woman can become her own makeup artist. Become your own makeup artist® is my signature phrase and concept behind my entire collection.
2. Your brushes have a reputation of their own. What makes them so different?
While working on set I began cutting up brushes from art supply stores to create the perfect shape for flawless results. The brushes simply did not exist, so I needed to be innovative and create my own. My brushes are shaped to fit every part of the face of the highest quality materials. Makeup lasts longer and performs better when applied by brushes. I believe every woman should feel empowered and look and feel their most beautiful with the highest quality brushes and makeup.
3. Your name isn't just on the label, you are 100% involved in product development of your brand. What are your favourite Paula Dorf products?
Everything I design is from the heart and enhance a woman’s natural beauty. I love them all! A few of my personal favorites are: Eye Primer, Transformer®, Perfect Illusion® for lips, Brow Finish, Enhancer baby eyes, and Perfect Primer®
4. What are the makeup trends for this Fall/Holiday season?
Women are looking for products that are long lasting, and perform multiple tasks. I’ve launched a product called Perfect Color that is perfect for eyes, lips, and cheeks. It’s important to use lipstick as an accessory and change colors every day. Choose deeper or brighter shades that will help lift your face and look your most youthful.
Paula Dorf 'Perfect Color'
5. Can you share with us a quick tip or technique?
I’ve patented a brush called Eye Transformer® that is curved to fit the upper lash line to fill in between the lashes so lashes appear fuller and the eye more defined. Apply with Paula Dorf Transformer (turns any eye shadow into a liquid liner) and a dark eye color.
6. Do you have words of wisdom for anyone considering coming out with their own makeup line?
I feel that everyone should follow their heart and pursue their dreams. Remain true to your vision, and above all else stay true to you.
For more info about where to find Paula's National Artists: http://www.pauladorf.com
Locally: Dillards, The Mall at Wellington Green - 561 227 5470
Ulta, Plaza Isla Verde - 561 204 2446
Comments
Marcelle, it is great to read about a professional woman who has not forgotten her bliss and joy in producing quality products that can enhance a woman's naturaly beauty without costing a fortune
Thanks
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