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Exclusive: Michael B. Jordan talks Axe Gold Temptation campaign & upcoming films

Michael B. Jordan sets sail to celebrate new AXE Gold Temptation fragrance on Tuesday, Aug. 12 in NYC.
Photo by Mike Coppola/Getty Images for Axe

Yesterday on Aug. 13, 2014, had the opportunity to exclusively interview actor Michael B. Jordan on a yacht in New York City for a special Temptation Tuesday celebration. Axe teamed up with Jordan to launch its latest Gold Temptation product line. As a part of the campaign, Michael went behind the camera for the first time to direct and co-create a short story video with Axe about human temptation spanning dating, food, money and more. The short will debut September 2014.

Axe Gold Temptation is an evolution of the brand’s best selling fragrance Dark Temptation fragrance, which launched in 2008. The scent consists of notes of golden amber, crisp citrus with molten chocolate and rich cedarwood. The line is available in Bodyspray, Deodorant, Antiperspirant, 2-in-1 Shampoo and Conditioner and Shower Gel. To complement the theme of temptation Axe did a survey to see what tempts guys and girls in dating and attraction, indulgences and irresistible behaviors. Read our exclusive interview with Michael B. Jordan below:

Q: Tell me about collaborating with Axe and what that process was like?

A: It was awesome. They reached out to my agency and was wondering if I was interested in helping them launch their Gold Temptation line. I was familiar with their Dark Temptation line, which I was a fan of. I smelled it and I was like “oh man, this is awesome. This is something that I would definitely wear and use” so I tried it out and I thought it was great. They also gave me the opportunity to direct some of the content and online videos and stuff like that and that was a lot of fun. My first time stepping behind the camera and doing that and temptation to me is such a fascinating topic because temptation could mean so many different things whether it’s food or money or guilty pleasures or women, men, it’s limitless so to kind of play on what tempts men and women throughout the line was pretty cool for me to get involved with.

Q: One of the stats from the Axe survey is that 90 percent of guys would love it if girls made the first move. Does that surprise you?

A: Girls like when guys approach them because that’s usually how it is. Guys, we pursue women. That’s just our nature and how we are wired so when we don’t have to do that and a girl approaches us, it’s like wow, that’s nice. So of course we would like that, for sure.

Q: Another stat from the survey is 81 percent of girls are more tempted to go out with a guy if he asks her out with a personal call vs. a text or email. What's your style?

A: It depends. I think sometimes, we all use texting as a crutch because it’s so easy and it doesn’t really stop our day for the most part but I think to assure a woman you want to go out, to see that you’re serious, you take the extra effort to pick up the phone and make a phone call. I think it’s much more personal and then when you get her on the phone, it’s like you ask a question and you get a response back. For a text message, they can read it and get back to it whenever they want to. So that makes a difference, almost like a power play in a way.

Q: What was the highlight of sitting in that co-directing chair?

A: The highlight was for the first time being able to really instruct the actor on how I felt and what the scene needed. I’m so used to being told kind of what to do within a collaborative experience by just being the subject instead of the person behind the scenes cause I have to worry about being so camera so it was pretty cool.

Q: You’re reuniting with your "Chronicle" director Josh Trank for "Fantastic Four." Can you speak about what it was like to reunite with him?

A: It was a lot of fun. We became very very good friends shooting "Chronicle." We’ve known about the project for a really long time "Fantastic 4" and it finally came into place. We had a great time. I think the communication between the actor and the director is so important and the fact that we knew each other as friends, it just made things easier when we were on set and that in turn made the performances that much better.

Q: What was it like to suit up for the first time in "Fantastic Four"?

A: I mean it was pretty nostalgic. I was just like "wow, I’m doing it." I’m Johnny Storm, so it was pretty cool.

Q: Speak about working with your "Awkward Moment" co-star Miles Teller again. Miles plays Mr. Fantastic in "The Fantastic Four" reboot.

A; That’s my boy. Whenever you’re working with people that you know and you’re comfortable with is always a good thing. It just makes it easier when it comes down to shooting. He’s a very talented actor and I respect him a lot. It was fun to see some familiar faces on set when we were all alone Baton Rouge Louisiana.

Q: Speak about working with Kate Mara, who plays The Invisible Woman.

A: I’ve known Kate for a while, too. We shared the same manager for a while so I know of her and it’s one of those things between actors when you say “yea, we’ll work together sometime. I can’t wait until that happens” and sometimes, it just never does, but it happened sooner than later with us and she’s like my sister now. It’s a good feeling.

Q: How proud are you of your "Fruitvale" director Ryan Coogler for co-writing and directing Rocky spin-off "Creed," which you also star in.

A: Round 2. We did "Fruitvale" together. It’s kind of cool. It’s like a cycle. I've been working with these first time directors and get a change to do their second film with them. It’s an honor, it really is. I’m just excited. Big fan of rocky, big fan of the sequels and to be able to have my own franchise with a spinoff with rocky and everyone in it, it’s pretty humbling.

Q: Have you met Sylvester Stallone, yet?

A: Yea, I have. It was overwhelming. I shook his hand and I was just like wow, his hand is like humongous. This is Sly. It was really cool.

Q: I read you are also attached to "Pretenders." Did you start that, yet?

A: No. That’s a project that I want to do sometime soon but I think it's availability right now. It's scheduling. It’s something that I’m definitely still on board for and I can’t wait to do it but you know Josh has had so much success on "Fault in our Stars" now and he’s getting ready to do a Stephen King novel so he’s got his hands full right now. So, I think when we all have the time to do it, it’s definitely something that we all want to do.

Q: Have you seen "Fault in our Stars"? What did you think about it?

A: I cried. I think it was awesome. I never read the book but it got me. It was a good movie. Shailene did her thing. I think Ansel Elgort was really good. At first I thought his character bothered me a little bit because I was like why is his character trying so hard? And then it evolved. You understood him. I like movies like that where you don’t know what is going to happen, you don’t know which way it’s going to go. You think you understand the character, you think you know him from the first glance but you really don’t so it was a really good movie.

Q: What do you like to do in your down time?

A: Sleep. I like to cook a lot. I like to eat. I like to workout, surf, read, write, and create. I am always working on a couple of projects that I always have and need to put more time into. I’m into photography. I do a lot. I don’t like to sit still. I am pretty spontaneous. However I feel that day, I just like to go that way.

Q: Do you hope to write screenplays, as well?

A: For sure, definitely. Whenever I get the time, I gotta find a subject that I really have a strong opinion on and once I find that, I will probably be able to write something and direct it as well.

Q: Who are some directors you’d like to work with?

A: Nick Refn is one that I really like, Steven Spielberg, Steven Soderbergh, Martin Scorsese, I definitely would love to work with John Singleton, David O. Russell is someone I really really want to work with, Steve McQueen at some point, I definitely want to work with him, Ang Lee is another guy who is really awesome, the list goes on. So many talented directors are out there who have their spin and I appreciate their work and what they contribute, so I would love to work with them one day.

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