Mercedes-Benz Fashion Week is in full force. Today on Feb. 11, we are excited to share our exclusive interview with designer Mara Hoffman.
What was your inspiration for this collection?
Usually each season, she's sort of going on a geographical exploration, and this season, we've landed in Morocco and Northern Africa. I've been obsessed with Moroccan carpets and the upward geometry about them, the non-perfection in the geometry, so that was a big inspiration. We always fall back on the pyramids and camels and I just needed a place to go for a cold weather. And a lot of times, I end up back on the desert in my head.
Have you been to Morocco?
No, via the World Wide Web. Though I went to Morocco for an hour many, many years ago because we were coming to the South of Spain, and we were turned away because I accidentally put my boyfriend's passport in the washing machine and so when we pulled it out, it was all smudged and they sent us back to Spain.
How do you keep sane during Fashion Week?
On the drive over here from the studio, I did some Pranayama breathing, alternate nostril breathing exercises, which helps chill me out a little bit.
You recently collaborated with J.Crew on a kid's line. Why did you branch out to children's?
Kids was such a fun place where you can take a lot more risks. Kids love color and there's a degree of wildness to it.
Would you like to do another collaboration?
Yes, I'm super open to it. I'm really excited to see where the kid's line goes.
Notables who attended Mara's presentation included actresses Jamie Chung, Victoria Justice, Jewelry designers Pamela Love, Meredith Kahn, Danielle Snyder and Jodie Snyder, influencers Athena Calderone, Langley Fox, Z Berg, Natalie Joos, Devendra Banhart, Ana Kras and more.
Sponsors included Catwalk by Tigi, Maybelline, FiLiLí by Luiny jewelry, Belle by Sigerson Morrison and commando undergarments.
Alexandra Finkel contributed reporting.