In an exclusive interview with American Gospel and R&B musician, Charity McCrary discusses the power music has in connecting us with our ability to change the world; an issue that is widely known and largely ignored. McCrary also announces their newest global music campaign, 'Let There Be Peace,' set to launch in January. The project incorporates multiple generations of the musical McCrary family, focusing on issues such as domestic violence and bullying.
Based in Los Angeles, McCrary started her career in music at a very young age, and has since had a mission to inspire social change around the world. She is an original member of the McCrary five from Youngstown, Ohio along with siblings Linda, Alfred, Sam, and Howard. She has worked with legendary such artists as; Stevie Wonder, Cat Stevens, Jonathan Butler, Michael Jackson, and Yolanda Adams.
The McCrary’s have been extremely motivated and inspired by helping others through music. They notably performed for Nelson Mandela at the Los Angeles Memorial Coliseum in 1990 after he was released from prison and provided Michael Jackson with emotional support through music and prayer during many of his court proceedings. Their goal is to be able to touch the human heart and inspire each person to recognize and realize a common vision of peace. The hope is to bridge the gap between music and this universal search for transcendence.
In today’s music culture, it is very easy for artists to lose their identity so quickly. In order to remain relevant and continue to be successful in this industry, you have to always know who you are, and by staying true to that. Your sense of who you are is measured by how much you are willing to give to people. -Charity McCrary
When asked to analyze current artists relevant today, McCrary referenced both Miley Cyrus and Avicii. Cyrus’s ‘Wrecking Ball’ references the emotional difficulties brought on by relationships, and also speaks to the consequences of trying to be something that you’re not. In Avicii’s soulful EDM song, ‘Wake Me Up’ feat. Aloe Blacc, the lyrics seam to speak to youth becoming lost as a result of being underestimated and by carrying too many burdens on their shoulders. McCrary states, 'it is a great song about youth empowerment, encouraging people to have a voice for themselves.' In a recent Billboard report, Blacc teamed up with director Alex Rivera to speak towards today's civil rights immigration movement, giving the song even more breadth. Watch the original version of the video above.
Being involved throughout the years in helping humanity, The McCrary’s continue these global initiatives with a campaign titled ‘Let There Be Peace.’ McCrary shares that ‘the song pinpoints issues happening right now around the world and how people turn their heads due to the overwhelming nature of the topics.’ She continues to share that they want this to start with the individual, similar to many successful global campaigns. By giving people a platform to ‘‘plug in’ spiritually, in to what’s the norm and grab the hearts and emotions of the masses.’ They are anticipating a global campaign launch in late January 2014 that will be paired with material and resources available to the public around anti-bullying, domestic violence, and more. You can check back for exclusive updates here on examiner.com regarding the ‘Let There Be Peace’ campaign.
Fans may also find them on their upcoming television series, ‘The McCrary’s.’ The essence of the show is on the dynamics of a professional entertainment industry family working together and being appreciative of having a common talent they all share. They have been in production discussions with a few networks, but they are waiting for the right fit.
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