Like a surgeon reviewing x-rays with a patient, Armen Boghigian patiently points to problem areas on the large poster of the undercarriage of an automobile for a customer at Doctor Automotive Repair. Boghigian, an Armenian native, moved from California to Arizona five years ago, looking for better opportunities. Working hard and focusing on customer service, he has developed his successful auto repair business on 7th Street in Phoenix.
Boghigian has loved working on cars since he was 14. He started the Doctor Automotive Repair shop from scratch four years ago as a sole proprietor with $6000. He had to struggle, but saw the church next door as inspiration and a good omen. The recession was a time that hurt many in the competitive auto repair business. But Doctor Automotive has survived.
“The first rule is not to cheat people,” Boghigian says. In an industry, which people look upon with fear and suspicion, Doctor Automotive Repair receives excellent evaluations on the popular social media review sites and a A+ with the Better Business Bureau. His goal is to provide the best service with the goal of establishing repeat customers. “I go out of my way to treat customers well and provide fair pricing.”
Doctor Automotive Repair does not pay for advertising, so he has to rely on other methods, in addition to his good word-of-mouth, to promote his “Mom-and-Pop” business, which now employs a staff of technicians with over 75 years of combined auto experience. Dr. Automotive is a member of Value Card Alliance and Tradesource, two of the major barter organizations in town. Members of the organizations can use trade for some of the repair work they have done at Doctor Automotive.
“Barter was very helpful during the down economy and I like how trade members help each other. You make new friends and get to know their families. They become return customers.”
The Phoenix economy is finally recovering. Those companies, like Doctor Automotive Repair, which have maintained loyal customers, excellent customer service, and good reputations throughout the slow times, can benefit the most from the economic upturn and increasing base of potential new customers.