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Everytown for Gun Safety takes on NRA with shocking ad focusing on moms

 Former New York City Mayor Michael Bloomberg and former Secretary of State Colin Powell (R) talk with Rep. John Lewis (D-GA) before arrival of President Barack Obama during White House event 2/27/14.
Former New York City Mayor Michael Bloomberg and former Secretary of State Colin Powell (R) talk with Rep. John Lewis (D-GA) before arrival of President Barack Obama during White House event 2/27/14.
Chip Somodevilla/Getty Images

Mayors against Illegal Guns and Moms Demand Action for Gun Sense in America have joined forces to form Everytown for Gun Safety, a new group dedicated to fighting the National Rifle Association to campaign for sensible gun laws. Former New York City Mayor Michael Bloomberg is putting his name, and at least $50 million of his money, into Everytown’s campaign.

The Everytown effort kicked off with this video, which already has hundreds of thousands of views on YouTube in just one day. The video, and the Everytown campaign launch as a whole, is focused primarily on moms. As Shannon Watts of Moms Demand Action said today:

The gun lobby has done a good job over the last 30 years of making a vocal minority afraid people will take their guns away. I'm afraid someone's going to take my children away.

Everytown will focus on "common sense steps that will save lives." These steps include trying to get laws passed that close the gun show loophole, and deny the ability of felons, terrorists, children, and those adjudicated as mentally incompetent or domestic abusers to purchase firearms.

Some viewers no doubt will find the first Everytown video shocking. However, Everytown's website states that America's murder rate, which in part comprises the 86 Americans killed each day by gun violence, is "shocking" as well.

© 2014 Matthew Emmer -- All Rights Reserved

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