Every day we are faced with thousands of variables and choices that we have to make. Logic and reasoning direct us, but there is more at play as we go through our day to day routine. Basic human psychology has a huge impact on our decision making, reactions, and motivations. Sex, danger, and food draw our attention from an underlying need for self preservation. Motivation is based on what’s called the "goal-gradient" effect stating that the closer we are to a goal the more motivated we will be to achieve it, but once we do make it, we are back to square one in the motivation department. For more on everyday psychology take a look at this infographic.
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