Pepsi long and successful marketing history has allowed them to remain one of the world’s most successful beverage companies. Chronicled in Pepsi Now and Then, the history has not been without some mistakes over the years. “Come alive with Pepsi” was a very popular promotional campaign in America that did not do so well in China. Why, because of the direct translation. What is the direct translation of in Chinese? Click here to see the translation.
One helpful aid is a book by Neil Taylor called The Name of the Beast. Taylor looks at how a name can differentiate the company and product line from all others in the marketplace in a clear, concise and easy to follow system. Unlike many other product naming books, this one pays particular insight as to the legal and linguistic implications of a name.
This naming faux pas is one of a series from Rochester Hills, Mich., based Max Impact. Their website offers a bounty of complimentary information to aid entrepreneurs and human resources specialists in building teamwork, business leadership and business strategy. This is an excerpt from their website.
© Max Impact, used by permission.
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