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EVE LOM launches luscious new sunscreen just in time for LA heat wave

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The heat is on in Los Angeles with triple digit temperatures and lots of sunshine—and you know what that means by now, sunscreens! And yes the market is saturated with products to protect our skin from the sun’s harmful rays and one of the latest and best is from EVE LOM.

The company just launched its first-ever Daily Protection + SPF 50. Designed to deliver luminous-looking skin, this dual-protective formula applies elegantly to moisturize, repair and protect skin from UVA and UVB rays and free radical damage. The revolutionary formula attempts to minimize the appearance of fine lines and wrinkles and improves your skin instantly to achieve a flawless complexion.

My sample arrived today and I immediately applied it to my face since after I finish writing all my articles for Examiner.com I will swimming and plotzing by my pool. It feels a little heavy going on but still luxuriant and creamy. You only need to pump a few drops on your finger tips to get a lot of coverage on your face.

The ‘tip’ sheets says the benefits of EVE LOM Daily Protection + SPF 50 includes brightening, reduces age spots, flaws and acne and encouraging collage production to fight the war on wrinkles. It also claims a tightening affect which I felt from the first application. The sunscreen is also free of PABAs, parabens and artificial fragrances.

Suggested use is prior to sun exposure or after washing, toning and moisturizing your face in the morning and after applying a moisturizer. EVE LOM Daily Protection + SPF 50 sells for $90 at www.evelom.com, www.SpaceNK.com and Barneys.

EVE LOM’s dedicated beauty philosophy extends to effective skincare through well washed exfoliated skin that makes for the optimum collagen productions and receptivity for cosmetics. Makes smart sense to me.

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