New York & Co announced on February 12th its newest collaboration with actress and style maven Eva Mendes. Together the two have signed a multiyear agreement to create a co brand seasonal capsule collection for stores nationwide and online starting with their Fall collection 2013.
At this time the collection has not been named but the clothing and accessory line will be inspired by Eva Mendes’ personal stylish look on and off the red carpet. As New York & Co is a company that offers feminine, on trend and versatile clothing options for the working woman, the collection will also offer multi functional clothing that will easily take a woman’s outfit from work wear to evening wear.
"I am excited to partner with New York & Company on my first-ever ready-to-wear collection," said Mendes. "As a retailer, New York & Company is focused on delivering affordable fashion with the energy, excitement and style of New York City, and I'm thrilled to collaborate with the design team to infuse my personal style and aesthetic into this core direction. We've already begun work on the collection and the creative energy of the whole team is fantastic. I can't wait to launch the Fall line and to help women across America feel empowered, glamorous and confident in the way they're dressed."
The collection will be in stores four times a year revolving around the seasons and will all be affordably priced according to New York & Co’s commitment to providing affordable yet stylish clothing for today’s working woman.
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