Hollywood actress Eva Mendes is teaming up with New York & Company for a new collection that will be called Eva by Eva Mendes.
The new collection is inspired by Eva’s personal style and red carpet looks.
Eva has previously worked with Thierry Mugler were she was the face of the Angel perfume. She has also worked with Pantene, Calvin Klein, Revlon and Reebok.
Greg Scott the chief executive officer of New York & Co. said to WWD in an interview: “We have some big aspirations for this brand”. He also said: “We hope [Eva] attracts new customers. This is our first big collaboration. It’s a real turning point for us. It’s going to galvanize our company”.
New York & Co. specializes in wear-to-work clothes and weekend attire.
In addition to appearing in the ad campaign, Eva is also going to be making personal appearances in NY&Co stores to promote the collection.
Eva by Eva Mendes for New York and Company is launching in stores and online on September 19.
For more information visit www.nyandcompany.com.