essie, every fashionistas go-to for fabulous nails, is making a big splash at Mercedes Benz New York Fashion Week. The behind the scenes nail specialist is sponsoring 18 top designers at premium shows in the city. The lineup of super labels includes Costello Tagliapietra, Cynthia Rowley, DKNY, Donna Karan, DVF, Helmut Lang, Jenny Packham, Jill Stuart, Naeem Khan, Nanette Lepore, Nellie Partow, Prism, Rebecca Minkoff, Veronica Beard, and Wes Gordon as well as talented taste-makers of their generation Alexander Wang, Altuzarra, and Theyskens Theory.
Your LA Beauty Products Examiner will be attending an essie event later this month and will report back. In the meantime en scene in the Big Apple its team of celebrity and editorial lead manicurists, Michelle Saunders, Julie Kandalec, Casey Herman, Gina Edwards and Rita Remark are buffing and polishing the nails of participants in the various events.
"New York Fashion Week is the epitome of creativity and style. It's always an honor to work with such talented designers and artists, I am thrilled to have the opportunity to collaborate on color trends with them and on the ultimate accessory nails have become," says Essie Weingarten, founder and global creative director of essie. "Nail color truly lets each woman make a bold fashion statement, dressing them from tips to toes."
You can view up to the minute backstage coverage on Facebook at #essieNYFW.
Check out the video to see how essie goes with royalty (think Princess Kate).