Nowadays, more and more businesses use powerful visuals in order to reach its target market and tell the world about their products or services. An animated explainer video has become a fast and smart way of spreading the word about a certain brand or product. These videos are helpful regardless of the size of the company or business. The good thing is people love to watch videos and share them via social networking sites and blogs. Over time, this type of video has proven to be an effective advertisement tool for every business in the world. It can always speak for your company or business.
Why Opt for an Animated Explainer Video?
Animated Explanation Videos, also known as Explainer Videos, are a powerful way of explaining a complex idea or thought. They are also used by innovative new web businesses. They are helpful in adding valuable information to anyone's website. There are a lot of reasons why these videos have been gaining so much popularity. One of the reasons is the fact that they can sometimes explain better than words. In order words, powerful visuals tend to be remembered more by the people compared to just plain words.
Another reason is that these videos are totally entertaining. This reason alone can explain why more and more written texts are being replaced by explainer videos on the web. When you watch an animated explainer video, you will be entertained by some music, color combination, and creativity. One of the best reasons why businesses must opt for animated explanation videos is due to the fact that they can spread like wildfire. When someone watched it and was entertained by it, the video can be shared via social media. This way, spreading the word is a lot easier and more entertaining.
Creating an Animated Explainer Video
In making an explainer video, it is very essential to remember that the video length must be about 63 to 92 seconds. According to research, the attention span of average viewers is 63 seconds. The most crucial part of the video is its first 7 seconds. It must be noted that the most important part of the video is the script. If the script is not of great quality, it might affect the whole video. Another thing to remember is to find a professional who will do the voice-over and the one who will create your video.
Important Things to Remember
With the use of these videos, a particular business will be able to explain an essential point or message regarding its product or service. What everyone must realize is the fact that these videos have certain traits. One of them is humor. A little bit of humor is one of the best ways of keeping everyone engaged. Another thing, the video must be able to frame the problem as well as emphasize the pain point of the potential customers’ experience. It is also beneficial to make use of interesting visuals in order to keep the viewers’ focus. As much as possible, you must show the people your product or service in action. Always remember, an animated explainer video must be short and sweet.