Skip to main content
  1. AXS Entertainment
  2. Arts & Entertainment
  3. Arts & Exhibits

ESPN to Launch ESPY Day Benefitting The V Foundation for Cancer Research

See also

ESPN will expand its 21-year effort to help find a cure for cancer during The 2014 ESPYS presented by Capital One with a day-long fundraising drive across multiple ESPN platforms on Wednesday, July 16. ESPY Day Benefitting The V Foundation for Cancer Research will begin at midnight ET with integrated fundraising messaging across ESPN networks culminating with a special simulcast of the ESPYS on ESPN2 at 9 p.m. The simulcast will include fundraising elements and heavy social media integration of the hashtag #DontEverGiveUp, inspired by Jim Valvano’s iconic speech at the 1993 ESPYS.

“ESPY Day, a vision of former ESPN president and V Foundation Board Member George Bodenheimer, expands ESPN’s longstanding commitment to engage viewers in the fight against cancer,” said ESPN president John Skipper. “I am so proud of the collaboration among our fans, sponsors and supporters that will make ESPY Day a great success.”

Added Susan Braun, CEO of The V Foundation: “ESPY Day is another important effort in our shared fight against this terrible disease. Donations made throughout this multiplatform initiative allow us to continue funding life-saving research programs.”

Throughout ESPY Day, viewers and listeners will be encouraged to donate to The V Foundation by calling 800-4-JimmyV or visiting www.jimmyv.org. In 2013, ESPY-related fundraising totaled $2 million from the ESPN Radio ESPY Day Auction and the ESPY Celebrity Golf Classic for The V Foundation for Cancer Research. To date, these efforts have raised more than $17 million for cancer research.

Additional Highlights:

· ESPN Radio will expand the 10th annual ESPY Day auction hosted by eBay to include fundraising and live auction updates across ESPNEWS simulcasts of the Mike & Mike, The Herd (airing live from Moores Cancer Center in San Diego), SVP & Russillo and the Freddie Coleman Show throughout ESPY Day. The auction begins Sunday, July 6, and includes tickets to a host of prime sporting events, autographed memorabilia, unique experiences with athletes, celebrities and ESPN personalities, behind-the-scenes experiences with Sunday NFL Countdown, Monday Night Football, Grantland, College GameDay, Mike & Mike, The Herd and more. Listeners and viewers can also enter a sweepstakes for $20 to win a grand prize, exclusive 5-Day, 4-Night experience at Super Bowl XLIV with the NFL and ESPN, as well as additional prizes. Details will be available on ESPN.com beginning June 30.

· Don’t Ever Give Up: The ESPYS Jimmy V Award for Perseverance hosted by Sage Steele will debut Tuesday, July 15, at 7 p.m. on ESPN2 and re-air several times on July 16. The program is a compilation of speeches from the previous winners of the Jimmy V Award at the ESPYS including Kay Yow, Kevin Everett, Don Meyer, ESPN NBA analyst George Karl, Anthony Robles, Eric LeGrand and Dick and Rick Hoyt.

· SportsCenter will televise a series of “Don’t Ever Give Up” vignettes featuring notable celebrities, athletes and coaches including University of Kentucky men’s basketball coach John Calipari, Cincinnati Bengals quarterback A.J. McCarron, Philadelphia Eagles running back LeSean McCoy, Boston Red Sox pitcher Jon Lester, Indianapolis Colts head coach Chuck Pagano and others.

· SportsCenter will debut an original feature story narrated by Tom Rinaldi that explores how cancer patients and survivors find healing through sports.

· ESPN Deportes will also televise a compilation show featuring past Jimmy V Award winners and SportsCenter’s Don’t Ever Give Up vignettes at 12 p.m. on ESPY Day and include special fundraising messaging during #Redes at 7 p.m. and Nación ESPN at 8 p.m. leading up to the ESPYS.

· The 14th annual ESPY Celebrity Golf Classic for The V Foundation for Cancer Research at Pacific Palms in Industry Hills, Calif. will once again raise funds for cancer research on Tuesday, July 15.

· Viewers are encouraged to utilize the hashtag #DontEverGiveUp to share who they “don’t ever give up for” across social media platforms on ESPY Day. Tweets and other social posts using the hashtag will be integrated during the ESPYS simulcast on ESPN2 at 9 p.m.

· Additional integrated fundraising messaging will appear across ESPN, ESPN2, ESPNU, ESPN Deportes and ESPN.com.

Date
Time (ET)
Program
Network(s)
Tue, Jul 15
7 p.m.
Don’t Ever Give Up: The ESPYS Jimmy V Award for Perseverance
ESPN2, WatchESPN
Wed, Jul 16
12 a.m.
The Freddie Coleman Show
ESPNEWS, ESPN Radio

3 a.m.
Don’t Ever Give Up: The ESPYS Jimmy V Award for Perseverance
ESPNEWS

4 a.m.
Don’t Ever Give Up: The ESPYS Jimmy V Award for Perseverance
ESPNEWS

5 a.m.
Don’t Ever Give Up: The ESPYS Jimmy V Award for Perseverance
ESPNEWS

6 a.m.
Mike & Mike
ESPN2, ESPNEWS, ESPN Radio, WatchESPN

10 a.m.
The Herd – Live from Moores Cancer Center in San Diego
ESPNEWS, ESPN Radio

12 p.m.
The V Foundation: Premios de Perseverancia
ESPN Deportes

1 p.m.
SVP & Russillo
ESPNEWS, ESPN Radio

4 p.m.
ESPY Day on ESPN Radio
ESPNEWS, ESPN Radio

7 p.m.
The 2014 ESPYS Countdown Show
ESPN, ESPN Radio, WatchESPN

7 p.m.
#Redes
ESPN Deportes

8 p.m.
Nación ESPN
ESPN Deportes

9 p.m.
The 2014 ESPYS presented by Capital One
ESPN, ESPN Deportes, ESPN Radio, WatchESPN

9 p.m.
ESPY Day Benefitting The V Foundation – The 2014 ESPYS Simulcast
ESPN2, WatchESPN

11:30 p.m.
ESPYS Post Show presented by Jordan
ESPN2, ESPN Radio, WatchESPN

12 a.m.
The Freddie Coleman Show
ESPN Radio

Advertisement

Today's top buzz...

  • Jack White
    Jack White has played the longest show of his career, going for over three hours
    Music Buzz
  • Donald Sterling
    Donald Sterling loses big in court, Clippers sale will proceed
    Video
    Today's Buzz
  • Steve Nash
    The Los Angeles Lakers will not use stretch provision on Steve Nash
    NBA Buzz
  • Peter Gabriel
    Peter Gabriel revisits classics in new concert film 'Back to Front'
    Camera
    20 Photos
  • Train
    Train rocks an outdoor show with old favorites and new hits in Tahoe
    Camera
    15 Photos
  • Rascal Flatts
    Rascal Flatts to perform at Washington Redskins Training Center in Richmond, Va.
    Camera
    11 Photos