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ESPN Jesus: Hotly debated commercial gets second look

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An ESPN Jesus controversy has been resolved. When the sports network first previewed an ad by SSM Cardinal Glennon Children’s Medical Center, it rejected it due to references to God and Jesus. FOX News reported Dec. 13 that ESPN first deemed the commercial too religious and that it didn't meet their "commercial advocacy standards."

ESPN said this in a statement:

“We have again reviewed the ads submitted for the SSM Cardinal Glennon Children's Medical Center and have concluded that we will accept the original requested commercial. It will run in Saturday’s VCU at Northern Iowa basketball game on ESPNU. This decision is consistent with our practice of individual review of all ads under our commercial advocacy standards."

ESPN then reversed their decision after another review. The ESPN Jesus issue began after ESPN told reporters that they were firmly against airing the ad Dec. 14.

Their exact words were:

“As originally submitted, the spot did not meet our commercial advocacy standards. We have since been supplied with a different commercial which will air on the 14th.”

It was noted in the report that the commercial was on ESPN's website, but it wasn't the original one that was denied. On Thursday the network later took the ad down and put the second one up, which was the original ad. It had the words "God" and "Jesus."

The first decision made by ESPN about the Jesus commercial was reversed in a small amount of time. Maybe they were afraid of negative publicity and decided it was best to air two different commercials in an effort to please everyone.



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