Announced today, ESL and Twitch have agreed to a multi-year, exclusive partnership. The two have worked well together for other events, and have decided to make it official. According to the press release:
The deal includes far-reaching content and co-marketing collaboration worldwide, including Twitch being the exclusive Western world broadcaster for all ESL events. ESL will also use Twitch to air the ninth season of Intel® Extreme Masters, events from gamescom 2014, the ESL One Frankfurt 2014, and in ESL’s studios in Europe and North America.
There's no telling exactly how far this partnership will go, and the great things that it will do for the eSports industry. With millions of viewers and money on the line, it's important that each company maintain its level of quality and customer service, as well as bring the best of eSports to the masses.
“ESL has created a premium esports product at worldwide scale and are a top example of the premium gaming content available on Twitch," said Stuart Saw, Regional Director, EMEA, Twitch. “They have a passion for games and have built a great community. And when you look at their record setting numbers and international reach, they are clearly one of the key players in the esports industry.”
Since the launch of Twitch back in 2011, ESL has maintained good relations with the livestreaming company, and has already broadcast other events such as the Extreme Masters Cologne in 2013, and the Intel Extreme Masters Katowice 2014. One event after another, viewership numbers have become records. Let's hope that this partnership will help keep the caliber of performance at high rates for both companies, and for eSports as a whole.